June 11, 2021
Customer engagement is basically the interaction that happens between a brand/company and their customer(s) as a result of efforts and strategies made by the company or brand owners, with the purpose of achieving a clearly defined set of business goals. The more successfully this interaction and engagement happens, the better it is deemed for a business, to generate revenue.
Engaging customers is one of the most crucial marketing strategies that is bound to improve the company’s sales. Well-engaged customers are likely to make more purchases, and are also likely to speak more about your brand and products to their circle of friends and relatives. So, this results in word-of-mouth marketing, which is always a great way for any business to achieve significant sales and returns.
Customers are hence always supposed to be at the forefront of any brand’s marketing strategy – and even more so if the business is online. Businesses and brands are always on the lookout for strategies that help them to make it easy for their customersto engage with them.
Brands can interact with their customers in many ways - by doing the following to create effective customer engagement:
1. Hiring a good bunch of customer care professionals and training them on the following steps in order to be agood customer care team that you could rely on to engage with your customers and help with the sales.
2. Getting to know the customers well (who they are, where they come from, their preferences, expectations, etc) in order to serve them well. This can be done by enabling and directing your sales or customer care team to communicate well with them – ask questions, answer their queries, and help them with orders and product details.
3. Requesting and encouraging customers to provide feedback on the products and services - paying heed to the customers’ feedback to improve the services, content, and products, so that they are able to make the customers happy. This will make customers feel cared for and encourage them to come back to your brand and make purchases in the future.
4. Offering personalized service – this addresses customer demands and queries in a more focused manner, that cannot be delivered through the generic marketing strategies. This can impress customers to the extent that they might recommend your brand to their friends and relatives too! And that would mean more customers, and more business.
5. For any new offers or deals that you offer on your products or services – have your team record the number of customers that use these deals or offers and take action, and use the information to determine the success of your strategy and its use for the future too. It would also help to note that creating customized offers, based on your customers recorded information (like preferences, expectations) will definitely prompt quicker and more response and action from them.
Improving customer engagement essentially means making your business a customer-centric model, and not just focusing on selling. It involves establishing and developing an authentic, transparent connection with customers that goes much deeper than that. This can ensure the rise in sales and your company’s success.
Exclusions listed are only illustrative. Anything not specifically listed in the scope is excluded.
On receipt of a complete order with payment our team will begin processing within 24 hours. There are some infrastructure and systems setup needed and these will be done first.
Our team will also setup a meeting with your team within 48 hours to understand your business, products and services, customer profile and how digital can help you expand your business and increase sales and brand reach.
Indiamap Digital has a long period of reliable and high quality services to customers in India and abroad. We are a financially and knowledge strong organization with a large and talented team that is fully dedicated to success of our customers. Our mission and commitment is to ensure that our customers succeed. We deliver all the services as we have listed within this plan. Our assurance is to complete and quality delivery of the services and scope listed for this plan.
The initial payment of Rs 25,000 is only part of our payment plan. The cost of our services is more than these and we cover the cost of the services over the duration of the plan which is 1+12 months. Our costs are not addressed until the complete plan amount of Rs 25,000 and 12 monthly amounts of Rs 6250 have been received. On completion of the plan period all the data in the website / store are available for you to migrate if you would like to. Software, source code and technical details are not provided at any stage. The data, pages content, images, videos and documents that are part of the website and store can be provided along with the design / layout instructions.
Once the plan duration of 1+12 months is complete we recommend that you continue with the monthly subscription of Rs 6250 per month so that we can continue to provide support and assistance and you can also get the benefits of ongoing brand promotion and SEO. This ongoing cost is a small expense for a growing brand and business and provides large benefits and maintains the momentum that have have developed. In case you still wish to discontinue these you can maintain these on our infrastructure for an annual cost of Rs 3499 for a website and Rs 19999 for a store with fair usage policy.
Fair Usage Policy is that when services are provided and scope and quotas defined these always do not reflect various business and technical dynamics and events that can unexpectedly occur later and impact our infrastructure, services and costs in ways that we are not able to visualize presently. In such instances additional costs maybe applicable to cover the additional costs that we need to incurr to support the services. Fair Usage Policy applies in these instances and we reserve our rights to levy additional costs to compensate for our losses or discontinue services in case these are creating additional loads and costs for us that we are not able to absorb.
We maintain high quality standards in all the services and activities that are part of our plan and deliveries. Our team is experienced and have advanced technologies to work and assist them in their work. Every task is supervised and managed by a senior member with expertise and experience in these areas of technology, communications, marketing, design, writing, SEO, etc. Indiamap Digital aims for the highest levels of quality and performance that we can achieve for you within the parameters of the plan, budget and technology.
The Indiamap Digital process is very detailed, disciplined, structured and rigorous. We assign a multi-speciality team for every plan implementation and we look at all our customer requirements with multiple viewpoints. These are blended together to create a balance, holistic and complete service delivery that maximizes opportunities for our customers.
If you decide to stop mid-way Indiamap Digital reserves the right to discontinue services. Your services may not be available anymore as these have a cost to keep operational. The work done and digital services developed may be lost in such instances.
Our plan is designed and detailed to be comprehensive and provide a strong digital infrastructure foundation that is needed for sales growth, brand expansion and digital marketing. The plan is presently available only in its complete form. If some specific services in the plan are not needed we can disable them. However this does not change the pricing and payment plan.
Once any services have been initiated the time involved from our team and the costs of these services are booked by us and we cannot reverse or reuse them. We do not provide any refunds for any payments made.
Our custom plans begin with monthly budget of Rs 1,00,000. Our sales team can submit a quote to meet your requirements. Please use our Contact Us page to submit details.
Our services, communications, coordination and deliveries are online and digital. We are available for discussions through our website, apps, email and online meetings. We have customer engagement teams located in many cities across Indian states. These teams have good local connects, understanding of local and regional markets, local languages and specific requirements that may be special to each location / region.
A member of our Digital Transformation team will answer questions and provide any more details that you need.