April 30, 2021
A “backlink” is an external link that directs site visitors’ attention away from one web page to another (which is the destination page pointed to by the backlink). It is crucial for business websites to include some backlinks in other sites and pages and also in their own site’s content, and all of these should direct the users in incoming redirection towards the business website. In other words, if you have a business with an official website, you need to embed backlinks pointing towards your business website’s pages, in the form of links on other sites and pages.
A business site gets its visitor traffic usually when people access the site through its domain address (URL) or search for the site on search engines and access it from the search engine's results page (SERP). So, the search engines’ website crawlers, which bring the (keywords) matching web page results from all over the internet, they primarily look for backlinks when building their search engine index, so the search engine can better understand how web pages are connected.
The backlinks leading to your business site’s page also tell search engines how your business site’s content relates to other websites and pages on the internet. This helps in appropriately placing your web page on the SERP and attract traffic organically when the relevant keywords are used.
The manner in which search engines index and display a business site’s pages is a factor that determines the quality of the site’s backlinks. Every backlink a business site adds (in its content or anywhere on the internet) will help search engines to index the content according to relevancy, on the SERP, and these backlinks act as a vote of confidence on a business for online users. So, these need to be added in the right places and in the right way – so that they have the maximum needed effect on users.
Backlinks are of 2 types primarily - Internal and External. Internal links are links that lead visitors from one page of your website to another, where you may have added further detailed information on certain related topics. These links help businesses provide a good user experience because visitors can easily navigate the (business’s) site and find what they are looking for or anything relevant to that, from the page they are directed to, instead of typing in every search query manually to find any additional, relevant information in other places. This creates a positive notion for your site visitors and may cause to retain them as your customers.
External links are link that point to a targeted page on another completely different website or domain from the website they’re on. So, these are placed on other sites (within their pages’ content) and direct back to your business site’s page. An outbound link that is on your website and pointing to a web page on some other website is an external link, and a backlink to your web page that is placed on some other website’s page is also an external link. While the former doesn’t bring visitors to your site, the latter type does so – and those are the kind of links you need to use to bring in visitors to your site.
Businesses are always about building good relationships with customers – and backlinks can significantly aid in that in the online business world. One way to do this is to make use of social media to build connections and extend your network, by making your presence visible through comment on different posts which you think your target audience will come across or in forums that are relevant to your business. These act smart backlinks that can bring your target audience to your site.
But in order for that to happen, business site needs to contain great, high-quality content, because sites or people will mostly read this content, before offering you backlink opportunities. So, every piece of text – article, descriptions, marketing content etc needs to manifest the relevance that it has to the market to which your brand belongs to.
If this clicks, more and more people will get to know your brand and visit your website. And slowly, other businesses and sites may also start sending you collaboration requests once they realise your site is drawing more audiences in, by offering backlinks to their websites or forums with content that is relevant to your brand. This way your brand awareness can grow multiple fold through smart backlinks.
Another way to add backlinks is by giving testimonials. You can write a testimonial for another business that you have collaborated or partnered with. This can also be highly useful in the case of a brand whose product or service you have used and which you might be hoping to collaborate or partner with in the future. Once you write them a testimonial, it becomes simpler for you to get in touch with them, to collaborate or ask if you can use them as a backlink to your own content and also bring in more audiences from their customer base too, who are looking for relevant products or services.
Backlinks work on the basis that when people read some good quality content and enjoy it or get satisfaction from the information, they will, for the most part, click on any backlinks that are on it and pointing to the source(s) for more details. And businesses can use this in smart ways as mentioned to grow their network, customer base, popularity, and revenue.