January 29, 2021
Language marketing is a term used by businesses to provide an option to translate their content online to one or more regional languages, in order for audiences who are not comfortable with English to understand the content easily.
Today, several chat applications, online government services, digital payment services, classified ad platforms etc are witnessing a steadily growing Indian languages user base. It has been reported that over 60% of internet users in India feel that Indian language content is more reliable than English – and that is a remarkably high percentage, for this option to be overlooked!
This is because a large number of potential clients of a business or brand in India could be a part of this percentage of people who prefer consuming content in their regional language, and will be more drawn to the content, owing to the language. You will be surprised to know that the capacity that language has to attract audiences and create a deeper connection with them is much higher than one might speculate.
It has also been projected that around 90% of new internet users over the next five years are going to be Indian language users.
Reports also say that the Indian government is planning to propagate digital literacy among many rural households in the next couple of years. Hence, it can be easily expected that most of this new population will be from villages that do not have many internet users as yet, because of the lack of internet in most remote areas. And many of these users may not have been well versed in English language, and would recognize and understand content if it is available in regional languages.
And that is where language marketing will come in. The rise in the (regional) language consumption trends within the internet today has already pushed several e-commerce firms, digital entertainment platforms, online payment platforms and other internet-based players to continually invest in making content regional available to the audiences from regions where their content is expected to be “most-consumed”.
Most businesses today in the world, including India are providing the option to translate their content to another language if required so that a person who cannot understand English can benefit from it. This is because in the case of businesses and brands, regional text helps deliver a message about its products or services, reviews etc more clearly in these cases, as compared to universal (English) text, and convince people belonging to this category better.
Businesses targeting different regional and cultural groups of people includes transmitting a message that fits a particular target market. In other words, investing in translation of your website’s content in order to globalize your product is essential to the proliferation of their customer base and eventually the success of your business.
If businesses in India provide vernacular-based content, it will also lead to internet inclusion of more number of people from remote regions, especially among the rural population in India, adding to India's digital development. So besides being highly advantageous for businesses, language marketing will hasten our journey towards further becoming a digital country. For these reasons, online language marketing should be considered an important feature for businesses in India to focus on.
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Our team will also setup a meeting with your team within 48 hours to understand your business, products and services, customer profile and how digital can help you expand your business and increase sales and brand reach.
Indiamap Digital has a long period of reliable and high quality services to customers in India and abroad. We are a financially and knowledge strong organization with a large and talented team that is fully dedicated to success of our customers. Our mission and commitment is to ensure that our customers succeed. We deliver all the services as we have listed within this plan. Our assurance is to complete and quality delivery of the services and scope listed for this plan.
The initial payment of Rs 25,000 is only part of our payment plan. The cost of our services is more than these and we cover the cost of the services over the duration of the plan which is 1+12 months. Our costs are not addressed until the complete plan amount of Rs 25,000 and 12 monthly amounts of Rs 6250 have been received. On completion of the plan period all the data in the website / store are available for you to migrate if you would like to. Software, source code and technical details are not provided at any stage. The data, pages content, images, videos and documents that are part of the website and store can be provided along with the design / layout instructions.
Once the plan duration of 1+12 months is complete we recommend that you continue with the monthly subscription of Rs 6250 per month so that we can continue to provide support and assistance and you can also get the benefits of ongoing brand promotion and SEO. This ongoing cost is a small expense for a growing brand and business and provides large benefits and maintains the momentum that have have developed. In case you still wish to discontinue these you can maintain these on our infrastructure for an annual cost of Rs 3499 for a website and Rs 19999 for a store with fair usage policy.
Fair Usage Policy is that when services are provided and scope and quotas defined these always do not reflect various business and technical dynamics and events that can unexpectedly occur later and impact our infrastructure, services and costs in ways that we are not able to visualize presently. In such instances additional costs maybe applicable to cover the additional costs that we need to incurr to support the services. Fair Usage Policy applies in these instances and we reserve our rights to levy additional costs to compensate for our losses or discontinue services in case these are creating additional loads and costs for us that we are not able to absorb.
We maintain high quality standards in all the services and activities that are part of our plan and deliveries. Our team is experienced and have advanced technologies to work and assist them in their work. Every task is supervised and managed by a senior member with expertise and experience in these areas of technology, communications, marketing, design, writing, SEO, etc. Indiamap Digital aims for the highest levels of quality and performance that we can achieve for you within the parameters of the plan, budget and technology.
The Indiamap Digital process is very detailed, disciplined, structured and rigorous. We assign a multi-speciality team for every plan implementation and we look at all our customer requirements with multiple viewpoints. These are blended together to create a balance, holistic and complete service delivery that maximizes opportunities for our customers.
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Our plan is designed and detailed to be comprehensive and provide a strong digital infrastructure foundation that is needed for sales growth, brand expansion and digital marketing. The plan is presently available only in its complete form. If some specific services in the plan are not needed we can disable them. However this does not change the pricing and payment plan.
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Our custom plans begin with monthly budget of Rs 1,00,000. Our sales team can submit a quote to meet your requirements. Please use our Contact Us page to submit details.
Our services, communications, coordination and deliveries are online and digital. We are available for discussions through our website, apps, email and online meetings. We have customer engagement teams located in many cities across Indian states. These teams have good local connects, understanding of local and regional markets, local languages and specific requirements that may be special to each location / region.
A member of our Digital Transformation team will answer questions and provide any more details that you need.