November 27, 2020
Businesses today are operating in an ever-changing scenario of technology and demands. Hence it has become increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.
While creating a highly developed website is a key component in establishing a comprehensive online branding and marketing strategy, it is not really enough. With almost every business today having an online portal, it has become essential to make the presence even stronger through other ways and drive consumer traffic to their sites. Promoting a business’s services and goods is not an easy task, especially in a highly competitive digital world. This is where blogs can come in handy.
A blog can maintain the marketing strategy and structure of a brand’s relevant information and facts online, and can build trust. It can help with the multimedia representation of a company/brand, keeping the customers (both the existing or past and potential) interested. Videos, podcasts, audios and photographs may also be added to blogs, and this will significantly aid the blog in its objective. The content can be helpful for the brand’s audience, and a great reinforcement for the content on the brand’s official website.
Blogs can also aid businesses in building a good solid reputation, because it allows you to share their perspective with audience in many different ways. A good reputation is crucial for any business to sustain and flourish – and if a brand has the ability to form a good reputation, they should by all means do so. And maintaining a blog is one of the best ways to do this.
When a brand or business maintains a blog and updates blog posts consistently, it is constantly providing search engines like Google, Bing, Yahoo etc. with fresh content to index. This is also an opportunity for businesses to insert the relevant keywords that they expect consumers will use to search for the types of services or products that the they offer.
Blog is a fool proof way for any business – big, small or medium, to maintain and spread a word about its services and also create long-lasting bonds with prospective customers. The blog’s links can also be shared on the brand or business’s social media pages and this can bring in more visitor traffic to the blog and eventually to their business website.
Blogs have been reported to improve the level of trust towards businesses online, and this is because people trust the written word. So, it is important to make sure you are providing powerful content that is accurate, interesting and persuasive, along with helpful media where applicable, and the trustworthiness of the brand will increase visibly.
Hence, if you are a business owner interested in increasing the business’s online exposure, while establishing yourself as knowledgeable or specialist within your industry, then you should definitely employ blogging and make use of the advantages it can add to your marketing strategy.
And if you own a “small” or new business, blogging is virtually a must. If you don't have the time, resources, or expertise to write blogs for your business regularly, you can invest in outsourcing this to a digital transformation consultancy (like Indiamap Digital) that can create relevant, high quality and engaging content for your brand and site.
Exclusions listed are only illustrative. Anything not specifically listed in the scope is excluded.
On receipt of a complete order with payment our team will begin processing within 24 hours. There are some infrastructure and systems setup needed and these will be done first.
Our team will also setup a meeting with your team within 48 hours to understand your business, products and services, customer profile and how digital can help you expand your business and increase sales and brand reach.
Indiamap Digital has a long period of reliable and high quality services to customers in India and abroad. We are a financially and knowledge strong organization with a large and talented team that is fully dedicated to success of our customers. Our mission and commitment is to ensure that our customers succeed. We deliver all the services as we have listed within this plan. Our assurance is to complete and quality delivery of the services and scope listed for this plan.
The initial payment of Rs 25,000 is only part of our payment plan. The cost of our services is more than these and we cover the cost of the services over the duration of the plan which is 1+12 months. Our costs are not addressed until the complete plan amount of Rs 25,000 and 12 monthly amounts of Rs 6250 have been received. On completion of the plan period all the data in the website / store are available for you to migrate if you would like to. Software, source code and technical details are not provided at any stage. The data, pages content, images, videos and documents that are part of the website and store can be provided along with the design / layout instructions.
Once the plan duration of 1+12 months is complete we recommend that you continue with the monthly subscription of Rs 6250 per month so that we can continue to provide support and assistance and you can also get the benefits of ongoing brand promotion and SEO. This ongoing cost is a small expense for a growing brand and business and provides large benefits and maintains the momentum that have have developed. In case you still wish to discontinue these you can maintain these on our infrastructure for an annual cost of Rs 3499 for a website and Rs 19999 for a store with fair usage policy.
Fair Usage Policy is that when services are provided and scope and quotas defined these always do not reflect various business and technical dynamics and events that can unexpectedly occur later and impact our infrastructure, services and costs in ways that we are not able to visualize presently. In such instances additional costs maybe applicable to cover the additional costs that we need to incurr to support the services. Fair Usage Policy applies in these instances and we reserve our rights to levy additional costs to compensate for our losses or discontinue services in case these are creating additional loads and costs for us that we are not able to absorb.
We maintain high quality standards in all the services and activities that are part of our plan and deliveries. Our team is experienced and have advanced technologies to work and assist them in their work. Every task is supervised and managed by a senior member with expertise and experience in these areas of technology, communications, marketing, design, writing, SEO, etc. Indiamap Digital aims for the highest levels of quality and performance that we can achieve for you within the parameters of the plan, budget and technology.
The Indiamap Digital process is very detailed, disciplined, structured and rigorous. We assign a multi-speciality team for every plan implementation and we look at all our customer requirements with multiple viewpoints. These are blended together to create a balance, holistic and complete service delivery that maximizes opportunities for our customers.
If you decide to stop mid-way Indiamap Digital reserves the right to discontinue services. Your services may not be available anymore as these have a cost to keep operational. The work done and digital services developed may be lost in such instances.
Our plan is designed and detailed to be comprehensive and provide a strong digital infrastructure foundation that is needed for sales growth, brand expansion and digital marketing. The plan is presently available only in its complete form. If some specific services in the plan are not needed we can disable them. However this does not change the pricing and payment plan.
Once any services have been initiated the time involved from our team and the costs of these services are booked by us and we cannot reverse or reuse them. We do not provide any refunds for any payments made.
Our custom plans begin with monthly budget of Rs 1,00,000. Our sales team can submit a quote to meet your requirements. Please use our Contact Us page to submit details.
Our services, communications, coordination and deliveries are online and digital. We are available for discussions through our website, apps, email and online meetings. We have customer engagement teams located in many cities across Indian states. These teams have good local connects, understanding of local and regional markets, local languages and specific requirements that may be special to each location / region.
A member of our Digital Transformation team will answer questions and provide any more details that you need.