June 18, 2021
Google Analytics is a service offered by Google for analysing site visitors’ behaviour on a website or web page(s). It tracks and reports visitortraffic to a web page, along with information on their browsing behaviour – which are all valuable insights that can help shape the business' success strategy.
Whether you have an e-commerce store or a business website cum blog for your business or brand, you should definitely understand the business aspects of it, and Google Analytics is an incredible and perfect tool to help you with this.
Google Analytics is a powerful tool for surveillance, and has the ability to trace every move a visitor makes on your website – it collects large amount of data from the registration information given by customers when signing up, or from other sources ranging from where they’ve come from geographically, which pages they visit within your site, how long they stay and browse on your site, and how many have bounced off too quickly - from this you can also get the information on their approximate age or age group, and preferences.
For example, if your business is based in North India, that doesn’t mean most of your traffic will come from cities in North India —the majority of your traffic could be coming from the south or even from other countries. Once you analyse this and get an idea of where the majority of your audience is coming from, you can decide to modify your business to better suit those audiences too, if that is within your capacity.
The information you get from Google Analytics’ report, on many people end up purchasing your product(s), how many are returning to make another purchase, and how many are simply browsing and then leaving, etc. can help you decide next steps in marketing. Suppose your product (or service) is more of a one-time purchase (large items like TV, AC, Water Filter, Furniture, Vehicles, and such), then your goal should be to keep getting more and more new visitors into your website, in order to make more sales happen. On the other hand, if it is something that can be repeatedly purchased (like eatables, cosmetics, skin and hair care, and so on), then your goal is to increase your returning visitor count.
Another factor is the bounce rate of your web pages – this is the percentage of people leaving or “bouncing off”your site after checking one page or 2, without making purchases or registering, or whatever you expect your visitors to do, on your site. With Google Analytics you can get this bounce rate number, along with the average time spent by those visitors before bouncing off. If the number is unexpectedly (or even expectedly) high, you could think of modifying your website design, content or product offers so that it is more attractive to customers. You may also find out why customers are not interested, and work on those results in order to generate more interest and sales.
The bottom line is - implementing Google Analytics for your business website will allow you to track and understand your existing and potential customers’ behaviour, what they're looking for, and whether your site has been able to fulfil their requirement. You can use its technology to understand your customers’ requirements, and your business’s progress and shortcomings so you can always keep customers interested and happy.
Exclusions listed are only illustrative. Anything not specifically listed in the scope is excluded.
On receipt of a complete order with payment our team will begin processing within 24 hours. There are some infrastructure and systems setup needed and these will be done first.
Our team will also setup a meeting with your team within 48 hours to understand your business, products and services, customer profile and how digital can help you expand your business and increase sales and brand reach.
Indiamap Digital has a long period of reliable and high quality services to customers in India and abroad. We are a financially and knowledge strong organization with a large and talented team that is fully dedicated to success of our customers. Our mission and commitment is to ensure that our customers succeed. We deliver all the services as we have listed within this plan. Our assurance is to complete and quality delivery of the services and scope listed for this plan.
The initial payment of Rs 25,000 is only part of our payment plan. The cost of our services is more than these and we cover the cost of the services over the duration of the plan which is 1+12 months. Our costs are not addressed until the complete plan amount of Rs 25,000 and 12 monthly amounts of Rs 6250 have been received. On completion of the plan period all the data in the website / store are available for you to migrate if you would like to. Software, source code and technical details are not provided at any stage. The data, pages content, images, videos and documents that are part of the website and store can be provided along with the design / layout instructions.
Once the plan duration of 1+12 months is complete we recommend that you continue with the monthly subscription of Rs 6250 per month so that we can continue to provide support and assistance and you can also get the benefits of ongoing brand promotion and SEO. This ongoing cost is a small expense for a growing brand and business and provides large benefits and maintains the momentum that have have developed. In case you still wish to discontinue these you can maintain these on our infrastructure for an annual cost of Rs 3499 for a website and Rs 19999 for a store with fair usage policy.
Fair Usage Policy is that when services are provided and scope and quotas defined these always do not reflect various business and technical dynamics and events that can unexpectedly occur later and impact our infrastructure, services and costs in ways that we are not able to visualize presently. In such instances additional costs maybe applicable to cover the additional costs that we need to incurr to support the services. Fair Usage Policy applies in these instances and we reserve our rights to levy additional costs to compensate for our losses or discontinue services in case these are creating additional loads and costs for us that we are not able to absorb.
We maintain high quality standards in all the services and activities that are part of our plan and deliveries. Our team is experienced and have advanced technologies to work and assist them in their work. Every task is supervised and managed by a senior member with expertise and experience in these areas of technology, communications, marketing, design, writing, SEO, etc. Indiamap Digital aims for the highest levels of quality and performance that we can achieve for you within the parameters of the plan, budget and technology.
The Indiamap Digital process is very detailed, disciplined, structured and rigorous. We assign a multi-speciality team for every plan implementation and we look at all our customer requirements with multiple viewpoints. These are blended together to create a balance, holistic and complete service delivery that maximizes opportunities for our customers.
If you decide to stop mid-way Indiamap Digital reserves the right to discontinue services. Your services may not be available anymore as these have a cost to keep operational. The work done and digital services developed may be lost in such instances.
Our plan is designed and detailed to be comprehensive and provide a strong digital infrastructure foundation that is needed for sales growth, brand expansion and digital marketing. The plan is presently available only in its complete form. If some specific services in the plan are not needed we can disable them. However this does not change the pricing and payment plan.
Once any services have been initiated the time involved from our team and the costs of these services are booked by us and we cannot reverse or reuse them. We do not provide any refunds for any payments made.
Our custom plans begin with monthly budget of Rs 1,00,000. Our sales team can submit a quote to meet your requirements. Please use our Contact Us page to submit details.
Our services, communications, coordination and deliveries are online and digital. We are available for discussions through our website, apps, email and online meetings. We have customer engagement teams located in many cities across Indian states. These teams have good local connects, understanding of local and regional markets, local languages and specific requirements that may be special to each location / region.
A member of our Digital Transformation team will answer questions and provide any more details that you need.