January 22, 2021
Search engine optimization or SEO is basically a set of keywords and protocols for optimizing a website so that it can achieve higher rankings in search engines, and essentially appear on the first page of the search results.
SEO is important for the success of any online business. It is the process to follow to increase the visibility of any website in search engines and get more traffic – without which a website may be outranked by other similar websites that will show up in the results when the keywords related to the intended website are used.
This is a crucial step for websites that are “live” or about to go “live” on the internet, especially the ones intended for business, because SEO helps the website developer and owner(s) understand what users and their potential customers are searching for online – this helps them decide how the existing content can be updated, to satisfy the users’ requirements.
Following good SEO practices is also a great way to increase the quality of a website by making it much more user-friendly, faster, and easier to find and navigate.
Apart from helping in identifying what users are searching for that is related to your products and services, making use of SEO to create content will also help in connect better with users’ requirements, and providing the right signals to search engine algorithms through various optimization techniques.
There are many search engines available today, and they serve millions of users per day looking for answers to their questions or for solutions to their queries. People only have to type in few words to get results they need – and these words are crucial for the search engine to understand requirements and produce matching results.
So in simple terms, the websites which match these results or keywords will be those which have the right (SEO) tools to be able to match the users’ keywords with theirs and reach out to the search engine so that the search engine will pick these websites and include them in their results.
Now, according to research, the majority of search engine users (at least more than 70%) are likely to click on one of the top 5-10 suggestions in the search engine results, which will appear on the first page. Relatively, very few users click on the 2nd, 3rd or later pages of search results – as it is believed that the lower the result is, the lesser the accuracy.
Hence, the stronger and more precise the used keywords are, the higher the website will rank on the search engine’s results, and are likely to be found or clicked on by the users – and this depends fully on the way the SEO is done, and whether the right techniques and keywords have been used.
So this way, for any website, blog, or online store, SEO can help get free “targeted traffic” from search engines, and this in turn will increase the visibility of the website. For this reason, it is a crucial step for any business website or online store, to serve the purpose of business and digital marketing.
Exclusions listed are only illustrative. Anything not specifically listed in the scope is excluded.
On receipt of a complete order with payment our team will begin processing within 24 hours. There are some infrastructure and systems setup needed and these will be done first.
Our team will also setup a meeting with your team within 48 hours to understand your business, products and services, customer profile and how digital can help you expand your business and increase sales and brand reach.
Indiamap Digital has a long period of reliable and high quality services to customers in India and abroad. We are a financially and knowledge strong organization with a large and talented team that is fully dedicated to success of our customers. Our mission and commitment is to ensure that our customers succeed. We deliver all the services as we have listed within this plan. Our assurance is to complete and quality delivery of the services and scope listed for this plan.
The initial payment of Rs 25,000 is only part of our payment plan. The cost of our services is more than these and we cover the cost of the services over the duration of the plan which is 1+12 months. Our costs are not addressed until the complete plan amount of Rs 25,000 and 12 monthly amounts of Rs 6250 have been received. On completion of the plan period all the data in the website / store are available for you to migrate if you would like to. Software, source code and technical details are not provided at any stage. The data, pages content, images, videos and documents that are part of the website and store can be provided along with the design / layout instructions.
Once the plan duration of 1+12 months is complete we recommend that you continue with the monthly subscription of Rs 6250 per month so that we can continue to provide support and assistance and you can also get the benefits of ongoing brand promotion and SEO. This ongoing cost is a small expense for a growing brand and business and provides large benefits and maintains the momentum that have have developed. In case you still wish to discontinue these you can maintain these on our infrastructure for an annual cost of Rs 3499 for a website and Rs 19999 for a store with fair usage policy.
Fair Usage Policy is that when services are provided and scope and quotas defined these always do not reflect various business and technical dynamics and events that can unexpectedly occur later and impact our infrastructure, services and costs in ways that we are not able to visualize presently. In such instances additional costs maybe applicable to cover the additional costs that we need to incurr to support the services. Fair Usage Policy applies in these instances and we reserve our rights to levy additional costs to compensate for our losses or discontinue services in case these are creating additional loads and costs for us that we are not able to absorb.
We maintain high quality standards in all the services and activities that are part of our plan and deliveries. Our team is experienced and have advanced technologies to work and assist them in their work. Every task is supervised and managed by a senior member with expertise and experience in these areas of technology, communications, marketing, design, writing, SEO, etc. Indiamap Digital aims for the highest levels of quality and performance that we can achieve for you within the parameters of the plan, budget and technology.
The Indiamap Digital process is very detailed, disciplined, structured and rigorous. We assign a multi-speciality team for every plan implementation and we look at all our customer requirements with multiple viewpoints. These are blended together to create a balance, holistic and complete service delivery that maximizes opportunities for our customers.
If you decide to stop mid-way Indiamap Digital reserves the right to discontinue services. Your services may not be available anymore as these have a cost to keep operational. The work done and digital services developed may be lost in such instances.
Our plan is designed and detailed to be comprehensive and provide a strong digital infrastructure foundation that is needed for sales growth, brand expansion and digital marketing. The plan is presently available only in its complete form. If some specific services in the plan are not needed we can disable them. However this does not change the pricing and payment plan.
Once any services have been initiated the time involved from our team and the costs of these services are booked by us and we cannot reverse or reuse them. We do not provide any refunds for any payments made.
Our custom plans begin with monthly budget of Rs 1,00,000. Our sales team can submit a quote to meet your requirements. Please use our Contact Us page to submit details.
Our services, communications, coordination and deliveries are online and digital. We are available for discussions through our website, apps, email and online meetings. We have customer engagement teams located in many cities across Indian states. These teams have good local connects, understanding of local and regional markets, local languages and specific requirements that may be special to each location / region.
A member of our Digital Transformation team will answer questions and provide any more details that you need.