Why Businesses need a Mobile-Friendly Website

October 2, 2020

People use various different devices to browse the internet and look at websites today. To keep up with this, many websites have been implementing responsiveness to make their websites device-friendly. Responsive web design alters and re-arranges the layout of a website or web page,depending on the screen sizes of varying web browsers and devices (laptops, tablets, mobiles/smartphones, etc).

A webpage is said to be mobile-friendlyif it is compatible with mobile phones, and is able to rearrange its layout to match and look good on mobile screens on any shape and size. Mobile phones have been reported to be the most used and preferred devices of all the available ones today, as people almost always have their mobiles on them these days, and most customers are no longer solely obtaining their information from desktops or laptops.

Because of this, many websites in the past few years have been made mobile-friendly, so that they can look appealing on any mobile screen. Not just this - in 2017, the algorithm of the most popular and widely used search engine, Google, was adjusted to favour websites that are mobile-friendly, and penalize sites that are mobile-averse. Since then, mobile-friendliness has become even more prominent and been considered and proven to be a key factor for improved rankings of business websites, leading to improved conversion rates for the businesses who own such websites. 

So, if you own a business website, or are planning to, you need to know that your customers expectthat your website is device-friendly – most importantly, mobile-friendly.A large percentage of internet users keep switching to their mobiles to accomplish tasks or obtain information they need. Ifsomeone wants to search for information online, they will mostly always whip out their mobile phone, and browse and look at the web page they need, using mobile data or available Wi-Fi connectivity. To match with this, your website needs to be multifunctional.

The benefits of a mobile-friendly website are as follows:

1. Streamlined experience across devices

2. Improved user experience - Mobile websites offer your customers easier navigation and enhanced visibility.

3. It is also easier, more flexible and cost-effective than developing a mobile application.

4. Gives a competitive advantage and helps build credibility with customers.

This level of functionality is unmatched. Older or more traditional websites, which aren’t (or have not yet been)optimized for mobile phones, often attribute to long loading times and unfriendly interfaces. Many customers tend to get frustrated or impatient and abandon such websites earlier than they otherwise might/might not have. Hence, embracing mobile-friendly strategies will help businesses and business websites retaincustomers, who are a valuable asset for their success.