February 19, 2021
The demand for online food ordering and delivering has significantly gone up, along with the number of internet users. People find online ordering very efficient as it saves them the time of going to a restaurant to get food themselves.
If there exists an option wherein through just a few clicks on your mobile or device, you can get food ordered and delivered to your doorstep – wouldn’t you simply love it, especially on busy or exhausting days? Applications like Swiggy, Zomato, Uber Eats, etc do provide this service that gets food from your favourite places delivered home. But, if simply collaborating with such services to provide an online ordering and delivery feature can do the trick, why do many food brands invest in their own online platform?
Many food brands and restaurants (irrespective of whether or not they collaborate with third part food-delivery apps for online orders and deliveries) also have their own websites, and most of them have enabled online ordering and delivery of their food products through these too. This is because having their own online business platform lets these brands provide a more personalised service with customization options added.
Not just that - having an online service and platform helps food brands, especially new or lesser-known ones to quickly become familiar with a wider audience. A personal business website has the capacity to increase the reach and recognition of a food brand, which in turn adds to the success of its business.
If you own a food brand or restaurant, and looking to expand business or customer base, you need to know this - by making online food delivery and ordering facilities available to your customers, you are letting them know in a subtle way that you are a contemporary restaurant or brand and want your food and/or services to be accessible to all your customers in every possible way. And by having your own website or platform online, you additionally send across the message that you are an authentic (food) brand that can be trusted.
With your own online platform (website) you have the option to showcase your brand in the best light possible and add all the information you need to, without having to cut down. You can let your site visitors know in detail about your history, cuisine or food products that you offer, the practices you follow (for example – hygiene or health related, information on the ingredients you use, how you source them and so on), contact information, locations you are at, and pictures of your food or restaurant (or kitchen). This gives you the control to present your brand in the way you want, and let you tell the story you want to tell your audience.
These days people have the tendency to simply search online for any brand they want to purchase from – yes, even if it is “just foodâ€! If you are a local brand, this can help your business to a great extent too. There are times when people from other cities might be looking for good eats within your city, if new to it. And your website can help them find you! The information you put online about your brand could bring you customers from far or near and can be the prime factor in deciding if someone will or will not purchase from you.
Hence, the bottom line is that if you are a food brand or restaurant, it will be highly beneficial for your business, to invest in an online platform and will certainly prove to be well worth the investment – of your time, money and energy.
Exclusions listed are only illustrative. Anything not specifically listed in the scope is excluded.
On receipt of a complete order with payment our team will begin processing within 24 hours. There are some infrastructure and systems setup needed and these will be done first.
Our team will also setup a meeting with your team within 48 hours to understand your business, products and services, customer profile and how digital can help you expand your business and increase sales and brand reach.
Indiamap Digital has a long period of reliable and high quality services to customers in India and abroad. We are a financially and knowledge strong organization with a large and talented team that is fully dedicated to success of our customers. Our mission and commitment is to ensure that our customers succeed. We deliver all the services as we have listed within this plan. Our assurance is to complete and quality delivery of the services and scope listed for this plan.
The initial payment of Rs 25,000 is only part of our payment plan. The cost of our services is more than these and we cover the cost of the services over the duration of the plan which is 1+12 months. Our costs are not addressed until the complete plan amount of Rs 25,000 and 12 monthly amounts of Rs 6250 have been received. On completion of the plan period all the data in the website / store are available for you to migrate if you would like to. Software, source code and technical details are not provided at any stage. The data, pages content, images, videos and documents that are part of the website and store can be provided along with the design / layout instructions.
Once the plan duration of 1+12 months is complete we recommend that you continue with the monthly subscription of Rs 6250 per month so that we can continue to provide support and assistance and you can also get the benefits of ongoing brand promotion and SEO. This ongoing cost is a small expense for a growing brand and business and provides large benefits and maintains the momentum that have have developed. In case you still wish to discontinue these you can maintain these on our infrastructure for an annual cost of Rs 3499 for a website and Rs 19999 for a store with fair usage policy.
Fair Usage Policy is that when services are provided and scope and quotas defined these always do not reflect various business and technical dynamics and events that can unexpectedly occur later and impact our infrastructure, services and costs in ways that we are not able to visualize presently. In such instances additional costs maybe applicable to cover the additional costs that we need to incurr to support the services. Fair Usage Policy applies in these instances and we reserve our rights to levy additional costs to compensate for our losses or discontinue services in case these are creating additional loads and costs for us that we are not able to absorb.
We maintain high quality standards in all the services and activities that are part of our plan and deliveries. Our team is experienced and have advanced technologies to work and assist them in their work. Every task is supervised and managed by a senior member with expertise and experience in these areas of technology, communications, marketing, design, writing, SEO, etc. Indiamap Digital aims for the highest levels of quality and performance that we can achieve for you within the parameters of the plan, budget and technology.
The Indiamap Digital process is very detailed, disciplined, structured and rigorous. We assign a multi-speciality team for every plan implementation and we look at all our customer requirements with multiple viewpoints. These are blended together to create a balance, holistic and complete service delivery that maximizes opportunities for our customers.
If you decide to stop mid-way Indiamap Digital reserves the right to discontinue services. Your services may not be available anymore as these have a cost to keep operational. The work done and digital services developed may be lost in such instances.
Our plan is designed and detailed to be comprehensive and provide a strong digital infrastructure foundation that is needed for sales growth, brand expansion and digital marketing. The plan is presently available only in its complete form. If some specific services in the plan are not needed we can disable them. However this does not change the pricing and payment plan.
Once any services have been initiated the time involved from our team and the costs of these services are booked by us and we cannot reverse or reuse them. We do not provide any refunds for any payments made.
Our custom plans begin with monthly budget of Rs 1,00,000. Our sales team can submit a quote to meet your requirements. Please use our Contact Us page to submit details.
Our services, communications, coordination and deliveries are online and digital. We are available for discussions through our website, apps, email and online meetings. We have customer engagement teams located in many cities across Indian states. These teams have good local connects, understanding of local and regional markets, local languages and specific requirements that may be special to each location / region.
A member of our Digital Transformation team will answer questions and provide any more details that you need.